What It Means: The center of a target. A direct hit.
Where I Heard It: "Double Bull's Eye! That's game!"
- C. Robertson
Why We Say It: Until it was outlawed in 1835, bull baiting was a major national sport of England. Always, some put their money on the dogs, while others preferred the bull. Just as present-day racing enthusiasts often put their money on a horse's nose, British sports were prone to put a crown on the bull's eye.
Since the coin equivalent to five shillings was roughly the size of an eye on which it was wagered, it took the same name. Targets developed for marksmen came to include a central black spot about the size of a shilling. Using the sportsman's label to designate the coin-size spot, the center of any target became it's bull's eye.
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